Our goal is to achieve more UK, European or global awareness, and therefore increased sales, for our clients.
We help businesses get value from their marketing budgets with commercially driven strategies and cost-effective campaigns.
PRESS & PUBLIC RELATIONS
We believe in bright, brisk copy that isn’t an effort to read. We cut the ‘puff’ and jargon and concentrate on words that work hard.
CREATIVE & TECHNICAL PRINT
WEBSITE DESIGN & DIGITAL MEDIA
EXHIBITION DESIGN & BUILD
We embraced integrated marketing communications well over three decades ago – long before it became a fashionable term.
We’ve grown into a results driven B2B agency built for the way business is done today.
We’re fast moving, highly strategic and know that creative flair has to find exciting ways to cut through, stand out and integrate.
The secret is not wasting your budget on things that are pretentious and don’t deliver….
…. but always underpinned by an above average return on investment using traditional and digital media.
Our core expertise is in the Amenity Groundcare Sector and Electronics Industry.
Within these sectors we understand not only the technologies, but also the business environment.
Our deep sector knowledge means we challenge thinking, inspire ambition, and deliver meaningful change for our clients.
In a world that is always changing – we help our clients communicate their difference and stay ahead.
The result is strong, focussed and productive client relationships.
Advertising is, and always will be, a critical part of the communications mix.
But it can only good if you have an in-depth understanding of the product or service concerned.
Developing such an understanding is essential to creating campaigns that avoid the superficial and bland.
Campaigns that are timely, single-minded and targeted to be effective and measurable.
Ideas that work are our priority – marketing logic combined with creative flair.
PRESS & PUBLIC RELATIONS
PR is one of the most effective ways to create awareness and stimulate interest and engagement.
Good editorial coverage offers credibility to your audience and reaches areas that no other medium can.
But working with the press is all about understanding what they want and how they want it.
Our job is to match their requirement with our clients information – quickly.
We know the right way to tell an interesting story – to the right people, through the right channels.
Stand-out ideas that deliver great looking results are the backbone of effective sales tools.
In a world where consumers are bombarded with brand communications, success can be decided in a matter of seconds.
Corporate identity, brochure/literature design, flyers and much more have to maintain the momentum of awareness.
Sometimes it’s the tiny details that count – the bespoke illustrations or perfectly shot photography.
We can translate your marketing strategy into designs that capture the attention of your target market.
Effective documentation remains essential to most business activities – on paper or digitally.
Technical information constructed in an effective, user-friendly and orderly way can help you get results at a lower cost.
A clean layout, combining structured data with creative visualisation, can make or break a catalogue.
We will bring true creativity to the layout to strike the exact tone for your target audience.
Your data, treated with the respect it deserves, to make it better.
Website design is one of the most effective communication tools ever invented and is key to customer perceptions.
Design begins with the structure of the sitemap, ensuring that all pages are easy to find through a logical structure.
Next is the layout of each page – ensuring that key information is presented clearly, and that the page isn’t overcrowded.
We measure our design by how it works rather than simply how it looks.
A well-structured website will be easy for users to navigate – a difficult one will drive them away.
EXHIBITION DESIGN & BUILD
Our services deliver high quality custom stands using our wealth of experience and in-house resources.
We use a cost effective, reusable, modular construction that is extremely versatile – regardless of floor area.
It can incorporate elements like TV monitors, product showcases etc., to make a stand far more engaging.
Graphic panels are stored, at no cost, and re-used for additional installations – sustainable for the environment.
A full stand design, construction & management service throughout the UK and Europe.
Our experienced team can project manage a press briefing, new product launch, conference or exhibition.
We fulfil our role reliably, professionally and competitively to take a weight off your mind.
From establishing the theme; organising the speakers to arranging the venue and hospitality.
Our exhibition experience allows in-house production of back-drops, graphics etc.
Our Press and PR experience takes over editorial coverage and journalist liaison.
The web, e-mail, on-line advertising and emerging technologies present cost effective, quick to market solutions.
Regular professional looking email communications, and online advertising campaigns, help build strong customer relationships.
But they need to be managed to ensure integration with established communication methods.
A digital solution can send a message direct to the market required with measurable response……
……whilst print advertising can get a brand image over to the wider audience.
Pan Publicity Limited
The Creative Exchange,
11 Church Lane,